Cookie Policy

Last updated: 07.07.2026

1. Introduction

This Cookie Policy aims to inform you how Creative Digital Tower Ltd., owner of the online store EX (https://ex-fashion.com), uses cookies and similar technologies when you visit our website.

We respect your privacy and use cookies only in accordance with applicable law, including:

  • Regulation (EU) 2016/679 (GDPR);
  • Directive 2002/58/EC (ePrivacy Directive);
  • The Personal Data Protection Act;
  • The Electronic Commerce Act;
  • other applicable legal acts.

By using our website, you can accept, reject or customize the use of certain categories of cookies through our consent management banner.

2. What are cookies?

Cookies are small text files that are stored on your device (computer, phone, tablet, etc.) when you visit a website.

They allow the site to recognize your device and store certain information for a specific period of time.

Cookies cannot independently identify an individual, but they can be linked to personal data when necessary for the provision of certain services.

3. Why do we use cookies?

We use cookies to:

  • ensure the proper functioning of the site;
  • save the contents of your cart;
  • remember your preferences;
  • improve site speed and security;
  • analyze website usage;
  • measure ad effectiveness;
  • personalize content;
  • show more relevant ads;
  • improve the user experience.

4. Types of cookies we use

4.1. Strictly Necessary Cookies

These cookies are essential for the proper functioning of the site.

Without them, it is not possible to use basic functionalities such as:

  • account login;
  • shopping cart;
  • payment;
  • security;
  • session management;
  • saving selected settings.

These cookies cannot be disabled through our site.

4.2. Functional Cookies

These cookies allow:

  • remembering preferred language;
  • preferred currency;
  • preferred settings;
  • content personalization;
  • improving the user experience.

If you disable them, some functionalities may not work optimally.

4.3. Analytical Cookies

These cookies help us understand how visitors use the site.

Through them, we can analyze:

  • the number of visits;
  • the most visited pages;
  • the time spent on the site;
  • traffic sources;
  • user behavior.

This information is used solely to improve the site.

4.4. Marketing and Advertising Cookies

These cookies are used to:

  • measure the effectiveness of advertising campaigns;
  • remarketing;
  • personalized ads;
  • limit the frequency of ad display;
  • measure conversions;
  • show relevant content.

These cookies are only activated with your consent.

5. What services do we use?

Our website may use the following services:

Shopify

We use the Shopify platform for the operation of the online store.

Shopify uses strictly necessary and functional cookies essential for:

  • the cart;
  • payments;
  • account login;
  • security;
  • order processing.

Google Analytics 4

We use Google Analytics 4 for:

  • traffic analysis;
  • behavior analysis;
  • site improvement;
  • performance measurement.

Google Ads

We use Google Ads for:

  • measuring advertising campaigns;
  • remarketing;
  • conversion tracking.

Meta Pixel

We use Meta Pixel for:

  • analyzing Facebook and Instagram ads;
  • measuring conversions;
  • remarketing.

TikTok Pixel

We use TikTok Pixel for:

  • analyzing advertising campaigns;
  • measuring results;
  • personalized ads.

RELEVA

We use the RELEVA platform for:

  • sending marketing messages;
  • personalizing communication;
  • analyzing the effectiveness of email campaigns.

Shopify Email

We may use Shopify Email for:

  • sending informational messages;
  • order confirmations;
  • marketing campaigns;
  • customer communication.

6. Cookie Management

Upon your first visit to the site, you will be shown a consent management banner.

You can:

  • accept all cookies;
  • reject non-essential cookies;
  • customize your preferences.

You can change your choice at any time through the settings of the cookie banner, when such functionality is available.

7. Management through the browser

Most internet browsers allow cookie management through their settings.

You can:

  • block all cookies;
  • delete existing cookies;
  • receive notification when new cookies are placed.

Please note that restricting certain cookies may lead to incorrect operation of the site.

8. Retention Period

Cookies can be:

Session

Automatically deleted after closing the browser.

Persistent

Remain on the device for a specified period or until deleted by the user.

9. Third-party cookies

Our site may use third-party services that place their own cookies.

These may include:

  • Google;
  • Meta;
  • TikTok;
  • Shopify;
  • RELEVA;
  • other service providers used for the functioning and development of the site.

The use of these cookies is governed by the privacy policies of the respective providers.

10. Your Rights

Depending on applicable law, you have the right to:

  • receive information regarding the processing of your personal data;
  • request access to them;
  • request rectification;
  • request erasure;
  • restrict processing;
  • object to processing;
  • withdraw consent at any time.

More information can be found in our Privacy Policy.

11. Changes to this policy

We reserve the right to periodically update this Cookie Policy due to:

  • changes in legislation;
  • changes in the technologies used;
  • implementation of new services;
  • changes in the way the site functions.

The current version will always be published on this page.

12. Contacts

If you have any questions regarding this Cookie Policy or how we use cookies, you can contact us:

Creative Digital Tower Ltd.

Company ID: 205748188

Address:

Pernik 2300

3 Voronezh Street

Floor 2, Apt. 5

Bulgaria

Phone:

+359 896 154 946

Email:

office@creativedigitaltower.com

Website:

https://ex-fashion.com